Heartwood Rug

Heartwood Rug — Hali Rug Company

Inspired by the enduring beauty of natural timber, the Heartwood Rug celebrates the distinctive character of tree rings, organic contours, and the passage of time.

Its striking central motif resembles a cross-section of an ancient tree, with intricate concentric rings radiating outward from an irregular central point. Fine espresso-brown outlines define each layer against a warm ivory and soft beige background, while delicate branching lines and a naturally uneven outer edge add character to the composition.

The contrast between the detailed brown markings and the understated neutral ground creates a design that feels both expressive and timeless. Heartwood brings a connection to nature into contemporary interiors, offering an architectural statement that remains warm, inviting, and sophisticated.

Design Highlights

• Colour palette: Ivory, warm beige, mushroom taupe, and rich espresso brown
• Design style: Organic contemporary
• Pattern: Detailed tree-ring illustration with branching lines and irregular natural contours
• Visual character: Earthy, sculptural, intricate, and refined
• Material options: Pure New Zealand wool, wool and viscose, wool and bamboo silk, or wool and pure silk
• Availability: Made to order

Customise Your Heartwood Rug

Personalise Heartwood to suit your interior dimensions, preferred materials, and design vision.

Available sizes

• 5 × 8 ft
• 6 × 9 ft
• 8 × 10 ft
• 9 × 12 ft
• 10 × 14 ft
• 12 × 15 ft
• Custom dimensions

Available shapes: Rectangle, round, oval, runner, and bespoke shapes.

Material options: Pure New Zealand wool, wool and viscose, wool and bamboo silk, or wool and pure silk.

Colour customisation: Keep the original ivory and espresso palette or request a personalised combination to complement your space.

Styling Inspiration

Pair Heartwood with a natural walnut coffee table, cream upholstery, and light oak flooring to create a warm, contemporary living room. Linen cushions, travertine accessories, and handcrafted ceramic vessels complement its nature-inspired character.

For a more dramatic interior, introduce dark timber furniture, muted brown accents, and sculptural lighting. The detailed circular motif works beautifully in living rooms, studies, bedrooms, private lounges, and boutique hospitality spaces.

Made to Order by Hali Rug Company

Hali Rug Company collaborates with homeowners, interior designers, retailers, and hospitality professionals to create rugs tailored to individual spaces and projects.

Choose your preferred dimensions, shape, material, and colour palette. Contact our team for a personalised quotation based on your specifications and delivery destination.